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This paper is a draft of the second chapter of a projected history of Grove Press, focusing on how they marketed their impressive catalogue of absurdist and experimental drama, including the work of Samuel Beckett, Eugene Ionesco, Jean Genet, and Harold Pinter, as printed texts, thereby becoming the premiere American publisher of avant-garde drama in the post-war era.  Capitalizing on the massive expansion of the American university, Grove focused on an academic audience, offering cheap paperback editions of plays on consignment to every institution at which they were performed.  The paper also details Grove's efforts to link innovations in book design to avant-garde performance conventions.